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Twitter vs. Facebook

Twitter and Facebook are among the worlds leaders in top social media sites. Both are a way to communicate with friends and family about whatever your heart desires. But, is one better than the other?  Is one, in fact, more popular? Is one more effective at spreading a message? Are they even comparable?

Facebook has, on average, 1.23 billion daily active users as of December 2016, according to the Facebook Newsroom. As of February 2017, there are 319 million Twitter users, according to DMR Stats and Gadgets.

Obviously, Facebook as more users. But, Twitter leads Facebook in certain demographics. according to Rani Molla, author of the article Social Studies: Twitter vs. FacebookTwitter beats Facebook in users ages 18-29. 37% for twitter to 30% for Facebook. Ages 30-49, Twitter beats Facebook again 44% to 38%. Facebook pulls ahead in the 50-64 age group. Twitter at 15% and Facebook at 23%. Facebook wins again in the 65+ age group, leading Twitter 9% to 4%.

Facebook’s users are encouraged to put a lot of personal information on the site. They are supposed to connect with friends and family. Therefore, many people may refrain from putting their true feelings on there at the risk of offending old lady Ethel from down the block. (Then you have those that share everything including their strong opinions not caring who they offend) but oh well, what can ya do?  Anyway, this is what Twitter is good for. Twitter is good for a larger range of media and news content. Twitter also tends to be more open and versatile. People can share more without as much judgement. Twitter users are younger and more diverse than Facebook users.

According to The Huffington Post, Facebook is a chore, reactive, cluttered, and is considered the PC in the computer world. Whereas Twitter is a hobby, proactive, sleek, and  is considered the MAC in the computer world.

Twitter and Facebook are often difficult to compare. Twitter claims to have hundreds of millions of tweets sent in a day. Whereas Facebook measures its activity based on the amount of time people are on the site. It is impossible to compare retweets to shares.

Both   sites perform similarly on many topics. But, Twitter takes the lead in some crucial areas. These areas include servicing news users who regularly view posts about the government, politics, sports, international news, science and technology, and business. Twitter also leads in servicing users who: see six or more news topics, follow an event as it happens, follow news outlets, follow political parties, and consider it the most important source of news.

Facebook is compared to a scrapbook, archiving important aspects of someones life on to the internet. Twitter focuses on speed, often becoming a source itself. Whether one leads the other in users per day, or certain age groups, one thing’s for sure, both have taken the internet by storm. Both are very common, many users having both cites. Each site can be considered better for certain topics and areas.

So which one is better than the other? You decide.

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Five reasons why your business should use social media

 

The business world is fast paced and changing everyday, just like social media. Social media has become increasingly popular, not just among millennial’s, but among every generation and in the business world. Today, companies and organizations use social media to grow their business. Heres five reasons why:

1. Increase brand awareness

Almost everyone you know has some sort of social media, am I right? Of course I am. Twitter, Facebook, Instagram, Pinterest, LinkedIn, all valuable contenders in the race that occupies a persons time during the day. Why is this important to a business? Because if a person is scrolling through twitter and your companies tweet just so happened to get retweet on their timeline, then BAM, one more person has heared about your company or brand. Companies thrive off of social media these days. Take Wendy’s for example. They use sarcasm and humor to tweet at people, and have generated a huge following because of it. This resonates with people. The better your social media presences, the more people will know about your company and are likely to buy.

2. Help customers; the quicker the better

There’s not much worse than getting horrible customer service or having a horrible experience with a certain product or company. When someone has a bad experience, what do they do? They post about it of course, because all of their followers care so much about the fact that their pizza was ice cold when they got home. Anyway, a company can search themselves and see what people are saying. If someone has a complaint, the company can reply and try to fix the problem. Personalization is key here. Whenever someone tweets or Facebooks a negative comment, a company can defuse the situation quickly. People like things quick these days.

3. “Spy” on the competition

The best way to get ahead is to know the competition. What better way to know your competition then to follow them on every social media site. Find out how they interact with their customers. What they do to help those who have a bad experience. How do they present themselves or promote products. See what works and what doesn’t. Learn form others’ mistakes.

4. Quickly share content

The internet never sleeps. It can be accessed 24/7 by anyone, anywhere. This is great from a business standpoint. Social media allows companies to quickly release information to a huge audience. Want people to know about your newest product? Tweet about it with a link to more info. A tweet can reach so many people in little to no time. A facebook post can be shared over and over again, reaching many people as well. Have a crisis? No problem (well besides the actual crisis, haha), simply post “we are aware of the problem and attempting to fix it. We will update you once we know more.” Ah, the internet, what a great place.

5. Cheap

Free. Everyones favorite ‘F’ word. The internet is such a great place because you can do so much, costing so little. Many social networking sites are free. Create a Twitter, Facebook and LinkedIn with no charge to you. Sure you can upgrade or pay for programs, but lets be real, the basics do the trick. Social media is free and easy place to help expand your business.

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Social Media. Changing Public Relations as we Know it?

Just about everyone you know has some sort of social media. Whether it be Facebook, Pinterest, LinkedIn, Twitter, and so on. A lot of people use social media for personal reasons. But as the world of social media grows, so does it’s uses.

More and more businesses and organizations are utilizing this outbreak of social media to their advantage. They are using it for brand recognition, brand awareness, and promotion among other things. But how can social media be useful to those in the world of public realtions? and is social media changing the game for good?

Social media allows for a constant cycle of information. Companies have became aware of this. So, they have become more customer oriented. According to 5wPR.com’s article ‘5 ways Social Media has Changed Public Relations’, “social media compelled many brands to start focusing more on their customers, and building positive relationships. Customers can always go on Twitter and Facebook to sound off about bad customer experiences. This forces companies to resolve issues speedily to avoid a PR crisis.”  The use of social media allows companies to quickly hear about a problem or talk about products and services efficiently.

What’s more important than money, am I right? Just kidding-there are a lot of things more important than money. But, in the business world, the word  “free” is a favorite. Social media, most of it anyway, is free of charge. In the past, PR firms usually only worked with politicians or larger corporations that had the funds for major brand management. But today, even the smallest businesses can afford to hire someone to mange their social media. I mean, all a company really needs is a college student majoring in journalism, PR, communications, or marketing to mange the social media, right? On a small scale, yes.

According to the article ‘Seven Ways Social Media Changed PR’ on MarketingWeek.com, “Of the PRs surveyed, 82% indicated that social media has changed the work they do to some extent.” Practicers still write press releases, and pitch stories, however, social media has made them do a bit more. They now have to build an online persona for companies. They then must maintain that persona and communicate the the feelings the company wants consumers to have.

The internet never sleeps. Tweets, photos, and updates are being posted 24 hours a day, seven days a week, all over the world. But how does this affect PR? Well, social media allows for brands to engage consumers on many different platforms, whenever they want. But is this helpful or hurtful? Easy. Both. If a customer tweets at a company, they expect a reply quickly especially if it is a complaint. If a company doesn’t respond fast enough, they will get mad. However, social media allows companies to engage with consumers on a positive note as well. Wendy’s for example, provides sassy humor to their customers when they tweet at them. People tweet at Wendy’s just to get roasted by them, for pure entertainment. This creates bond and an image.

It’s stuff like that, that changed the way PR is due to social media. Some practitioners may hate the new digital age, but, social media is huge part of today’s society. With more and more people getting involved with it each day, it’s in a companies best interest to have social media and to be active on it. Social media has, and probably will continue to change the world of PR as we know it.

 

Image: http://www.toprankblog.com/wp-content/uploads/2009/11/PR-social-media.png

 

Is Social Media Ruining Your Life?

I bet almost everyone you know uses social media. Whether it be your family using Facebook for life updates, your best friends using Twitter to say funny things, or your sorority sisters posting cute pictures on Instagram. Regardless the medium, you can ask yourself one simple question: is social media ruining your life?

Now, people have the world literally in their finger tips. With the use of smart phones, tablets, and light weight laptops, the virtual world wide web is always accessible. Many people check social media multiple times a day. Is this taking away from them actually living their lives? Is this effecting their relationships? What about those who don’t think before they post? That picture of you smoking might come back to haunt you one day. Social media can be a very dangerous place.

While writing the first two paragraphs of this blog post alone, I’ve checked my phone three times. Social media is a huge distraction especially for millennial’s. According to Socialnetworking.LovetoKnow.com‘s article, “Why Social Media is Bad” social media is a productivity killer. The addiction to social media is real. In other than LinkedIn, a majority of social media is used for personal use. Many people casually surf the web while doing their jobs. But, in reality, all those small breaks add up. That could cost companies millions of dollars. According to a study done at the University of Maryland, more than 18% of users can’t do more than a few hours without checking their social media. How about when you’re at dinner. Who needs to engage in actual human interaction when you have Facebook right? Wrong. Take a break and talk about your day using your real voice and not your internet one.

Social media is a great way to connect with old friends, or to connect with new people and create bonds based off shared interests. Bonds with people who live miles and miles away that you may never have met otherwise. But, even though social media allows you to create bonds, it could also be destroying the ones you already have. According to Mckinley Irvin Law firm‘s research, found in an article on Bustle, one in three marriages are ending due to online affairs people are having via Facebook. match.com, and other websites of the sort. Social media can cause distrust between partners as well. They wonder they you have a passcode on your phone that they can’t unlock. Is it because he’s flirting with an Instagram model? Is it because she’s DM’ing that college football star? Distrust can ruin relation ships. More than 10% of people say Facebook is a source of jealousy and anger.

Not convinced? Another reason social media could be ruining your life is the fact that your future employer (or maybe not) my look at you posts to decide your fate. Remember that picture you posted of you smoking? Or how about that video you’re tagged in chugging an alcoholic beverage? Yeah. Those could resurface by one google search of your name. Many people don’t think about the affects one post can have later on down the road. Think before you post to avoid the humility of the manger at a PR firm calling you to say “sorry we can’t give you this job based off your twitter account. How can we expect you to run our’s if you can’t efficiently run your own?”

It’s simple, really. Don’t check Twitter every half hour. Don’t use social media in a shady way, especially regarding your significant other. And most importantly, don’t post without thinking. Ask yourself, is social media ruining my life?

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